Mobile App

A mobile app for simple, intuitive, and personalised skincare routines.

What was done:

User Research

Personas & Journeys

Wireframing

High-Fidelity Prototypes

Usability Testing

Role:

Product Designer (UX/UI)

Tools:

Figma, FigJam, Principle, Notion

Timeline:

8 weeks

Team:

1 Product Manager, 2 Engineers, 1 UX Researcher

Design Thinking Process guides this project through Empathize, Define, Ideate, Prototype, and Test & Iterate to create user-centered solutions.

An Overview

An Introduction⁠

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The Process

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Design Solutions

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Outcomes & Learnings

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Goal

Create a mobile app that helps users build personalised skincare and wellness routines, making self-care simple, intuitive, and easy to follow.

Methods

Research included user interviews, competitive analysis of skincare and anti-aging apps, and exploratory mapping of wellness habits. This provided both emotional and functional insights into user needs.

Insights

Users struggle with knowledge gaps, stress, and inconsistent routines. Personalized guidance, daily habits, and clear feedback are key to making self-care actionable and sustainable.

User Interviews⁠

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System map

Problem Statement

Factors such as stress, anxiety and other mental health issues play a huge role in your physical well-being.
Theres a correlation between what you eat and how that manifests in skin problem
Knowledge is power, the more you know about health and wellness, the better outcomes you’ll have.
Gut health is hugely important for healthy skin and immunity, but users lack the knowledge to prioritise it regularly.
Users mostly rely on advice from medical practitioners.

Goals

Simplify skincare and wellness routines with a clear, intuitive interface.

Make tracking progress and daily habits seamless and easy to follow.

Provide users with personalized guidance and trustworthy recommendations.

Ensure the app adapts to different user needs, goals, and lifestyles.

The earlier you start looking after yourself and building good habits, the better you’ll age.

68%

of women try to take preventative care of their skin before it experiences any noticeable trauma.

How Might We...

How might we break down preventative care into small chucks that users are able to adopt daily?

How might we create solutions based on a holistic approach to wellness?

How might we educate and encourage users to prioritise gut health as a preventative measure for healthy ageing?

How might we help women better understand what factors effect their self-care routine’s and help them build the right routine for their needs, age, and lifestyle

How might we equip women with the knowledge they need to make informed decisions about their health and keep them accountable over time?

How might we educate users on the importance of mental and physical wellbeing, and make it easy for them to adopt daily?

Brainstorming

Generated multiple ideas and feature concepts to address user pain points and goals. Encouraged creative thinking, collaboration, and rapid exploration of solutions.

Sketches

Early sketches visualized key flows and interactions, allowing quick testing of layout and hierarchy before moving to wireframes and high-fidelity designs.

Wireframes

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Deliverables

High-fidelity screens were created to cover all key flows, including personalised routines, daily goals, and progress tracking. Interactive prototypes allowed early testing of navigation and usability, while a component library ensured visual consistency across the app.

“The interface is clean, intuitive, and designed to make self-care feel effortless. Feedback and progress indicators were added to enhance trust, engagement, and user confidence.”

Kendall Drake, Product Designer (UX/UI)

Outcomes

Early research and usability testing uncovered hidden motivations and subtle frustrations in building skincare and wellness routines. Addressing these needs, the app was refined to feel intuitive, trustworthy, and personalized for different users.

‍

The results were measurable: users completed tasks more efficiently, and feedback showed improved clarity and confidence throughout the experience. This project reinforced that thoughtful, user-centered design is about guiding users effectively, not just adding features.

Method

Tested with 6 participants across key flows: routine setup, daily tracking, and progress review.

Findings

Users found the flow clear but wanted more guidance and feedback on progress.

Iteration

Added progress indicators, clarified instructions, and adjusted UI elements for clarity and ease of use.