Website

Heuristic evaluation of Tutor Oriel’s sign-up flow to identify usability issues.

What was done:

User Research

Heuristic Analysis

Wireframing

High-Fidelity Prototypes

Usability Testing

Role:

Product Designer (UX/UI)

Tools:

Figma, FigJam, Principle, Notion

Timeline:

8 weeks

Team:

1 Product Manager, 2 Engineers, 1 UX Researcher

Design Thinking Process guides this project through Empathize, Define, Ideate, Prototype, and Test & Iterate to create user-centered solutions.

Goal

Evaluate Tutor Oriel’s sign-up flow to uncover usability issues, reduce friction, and improve the overall user experience, ensuring the system communicates clearly and supports users at every step.

Methods

Heuristic analysis based on established usability principles, combined with notes, scoring, and audits of adjacent and analogous industries to identify best practices and inspiration for interface improvements.

Insights

Key issues included unclear system feedback, inconsistent terminology, and cognitive overload. Simplifying the flow, clarifying instructions, and aligning the interface with real-world expectations can significantly improve completion rates and user satisfaction.

User personas

Problem Statement

Goals

Simplify the sign-up and scheduling flow with a clear, intuitive interface.

Provide users with consistent feedback and guidance at every step.

Simplify account creation, tutor selection, and scheduling.

Ensure the flow is friendly, clear, and trustworthy.

Brainstorming

Generated multiple ideas and feature concepts to address usability issues and user pain points. Encouraged creative thinking, collaboration, and rapid solution exploration.

Sketches

Created early sketches to visualize key flows and interactions. These low-fidelity layouts helped quickly test structure, hierarchy, and screen order before moving to higher-fidelity designs.

Wireframes

No items found.

Deliverables

“The interface is clear, guided, and designed to help users complete tasks effortlessly. Feedback and cues were added to build trust, reduce errors, and improve confidence throughout the flow.”

Kendall Drake, Product Designer (UX/UI)

Design That Moves People: Key Insights and Outcomes

Early heuristic evaluation and usability testing revealed friction points and unclear instructions in the sign-up and scheduling flow. By addressing these, the flow was refined to be intuitive, consistent, and aligned with Tutor Oriel’s brand.

The results were measurable: users completed sign-up more efficiently, and feedback indicated improved clarity and confidence throughout the process. This project reinforced that thoughtful, user-centered design is about guiding users smoothly, not just implementing features.

Method

Tested with 8 participants across account creation, tutor selection, and scheduling.

Findings

Flow was confusing in parts; users needed clearer feedback and instructions.

Iteration

Added progress indicators, clarified messaging, and adjusted UI elements for clarity and usability.